![Episode 85 [Thrive]: Starbucks Achilles Heel Technology Adoption versus the Human Touch](https://s3.castbox.fm/f9/f9/aa/4eb00a3bf9d18bb8f412f62716d65a2cac_scaled_v1_400.jpg "Episode 85 [Thrive]: Starbucks Achilles Heel Technology Adoption versus the Human Touch")
Episode 85 [Thrive]: Starbucks Achilles Heel Technology Adoption versus the Human Touch
Update: 2025-08-18
Description
Why Starbucks Must Choose: Connection or Convenience?
The future of brand trust lies in one powerful decision.
In an ever-evolving world dominated by technological advancements, companies face a pivotal challenge. It isn't just about adopting the latest technology; it's about striking a balance with the irreplaceable human touch. Today, we delve into the journey of Starbucks and explore how a brand known for creating a communal coffeehouse vibe navigates redefining its identity amid technological progress.
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